Sears Holdings Corp (SHLD)

Back in September I choose Sears Holding Corp to underperform and this is the main reason I did so. The Wife and I have walked through Sears a few times here and there and everytime we walk through, she always ask me (tells me), "Do you think Sears is going out of business" or "I think Sears is going to go out of business." She then usually goes on to tell me that there is no one in the store, too many employees standing around and the sale prices seem to be going out of business prices with sales on everything all the time. They have been doing promo's giving away gifts for a couple of months also.

After her input, I could not help to think she is right and I know we haven't been spending our money there also. From the few walk throughs, looks like a dying breed. I decided to ask a handful of people about their impression of Sears and if they shopped there and based of the pool of people I asked, the majority either did not shop there or mentioned similar views of what the wife had expressed.

As far as Kmart goes, I personally do not like the store and have not been to one in years, nor do I know anyone that shops there or at least admits it. Also the stores around the area have been disappearing, closing, or converting to Sears stores.

So while I am not looking at the financials on my choice of underperform (as I recommend you do look at those if you are considering real money here), my choice is strictly on observation and my impression of the company and visits to the stores.